In my work as an executive coach, I will sometimes peruse the Glassdoor comments of both client companies and prospective client companies. It helps me to get a better sense of what some of the key issues within an organization might be – or so I thought.
Some questions have always run through my mind about the feedback expressed on websites like Glassdoor:
- How representative is the feedback expressed?
- Are those that are disgruntled with their company more likely to post on Glassdoor than those who are happy, thereby creating an unrealistic skewing of the data toward the negative?
- Even if the feedback is reasonably accurate, how much does it matter?